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game.com.cn live!

Spill Group Asia today launched game.com.cn, our second gaming casual website in China. Youxi.cn is now online for about two weeks and is seeing a healthy growth in traffic.

The next launch of a site in China is planned for mid-April. And then it’s time to start with sites in other Asian countries outside China. Things are moving forward, and that’s a good feeling!

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Coca-Cola China's online marketing strategy

Coca-Cola is one of the very few multinationals in China that seem to understand the market. Although it is a foreign product it is known and accepted by almost every Chinese, and it’s available all over China. It might be the only foreign product that can really reach all China’s 1.3 billion customers. I follow their branding and marketing activities, and also there they seem to have a good nose for trends. Last year they partnered with The9 to promote World of Warcraft in China. Coinidence or not, WoW is now the most-played online game in China.

CCTV International today announced that Coca-Cola set up a strategic partnership with Tencent. In case you don’t follow Chinese internet companies, Tencent is the biggest player in the instant messenger and online gaming market here. Their IM client QQ has a market share of about 80% (!) in China, and because of that they can reach almost every Chinese person who goes online. I think the interaction between the online and the offline world will continue to increase, and Coca-Cola is very smart to make this step. I hope this won’t further increase QQ’s market share though: Tencent is also active in online gaming and therefore a competitor of youxi.cn and the other gaming sites that we plan to set up in China.

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Diamond credit card

The China Daily (yes, I sometimes read it…) writes that Minsheng Bank is offering a credit card with a monthly overdraft facility of 3 million RMB. This is already quite some news, because the official maximum overdraft in China is only 50,000 RMB. But even more interesting is one of their main target groups for this diamond credit card: senior government officials.

Outside China this would not raise too many eyebrows, but a vice-minister level official in China only earns about 3000 RMB per month. This means that even after working for a lifetime he or she could not have earned 3 million RMB. The only other way to get so much money is by being corrupt and taking bribes. So if the government really wants to do something about corruption, they now have an easy way. Just compare the list of succesful applicants for this card with a list of all government employees!

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I have a nice apartment in Shanghai, but certainly not as luxurious as the expat compounds that I used to live in while working for DaimlerChrysler. So to my surprise I noted a Maybach that was parked right in front of the entrance to my apartment building. Did one of my neighbours win the lottery?

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Famous guests?

Just came back from a meeting at the Four Seasons hotel, next to the China Bay office. Outside two TV crews were waiting (Shanghai TV and Oriental TV) and at the entrance a new Bentley was parked (very nice car by the way). I was observed by three doormen while walking in, and inside several staff with ear pieces were nervously walking around.

I wonder what famous or important guest is staying here. Even in October when Michael Schumacher stayed here and in December when Tom Cruise lived here, there was less security around.

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Online Chinese casino?

My RSS reader automatically picks up stories on the internet that are related to online gaming in China. This morning I saw a headline that said “Online casino tips for Chinese players“. Because online casino’s are banned in China I was curious about the article and clicked on it. And to my big surprise I see an article about youxi.cn in which I am describing the game portal as an online casino!

I have no clue what happened here. I do interviews every now and then, but I have never used the words gambling or casino in relation to youxi.cn. Youxi.cn is a pure casual gaming website, with free games that you can play whenever you feel like it.

Maybe an editor was in desperate need for a story about China and decided that by rewriting the youxi.cn press release he could have some sort of a scoop? Or an overactive intern misinterpreted the press release and added some spice to it? In any case they did not do any research, because one click on youxi.cn would have shown them that it is something completely different from an online casino.

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Toodou Party – Saturday April 15

Next month Toodou.com will have the 1st anniversary of its website. On April 15, 2005 the site officially went live. Only one year, it seems like a much longer time.

To celebrate this we will host a party at our office at the Si Hang Warehouse on Guangfu Lu. More details will follow later, but it will certainly be a party to remember. And it will likely be the last Toodou party in our current office, so if you are in town make sure to drop by on Saturday night, April 15th.

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Hong Kong business trip

I am in Hong Kong at the moment on a business trip, and did not find enough time to post on my blog yet. Over the past days I had some excellent business meetings here for Spill Group Asia, and I have lots of new ideas about how to build up our business in this city as well. Also I set up the holding company for Spill Group, and that is moving forward quickly as well.

What I noticed about Hong Kong is how expensive it is compared to Shanghai. A decent meal in an non-Chinese restaurant is problably twice as expensive, and a 5-minute ride from the Airport Express to my hotel set me back more than a 30-minute ride would in Shanghai. But I always enjoy this city, it’s lively and has a great mixture of European and southern Chinese culture (especially Soho, where I tend to spend most my nights).

A nice thing is how quickly you can be out of the city and in real nature. I was talking to Marcel Ekkel, and he told me that many of the expats here do not realize that. Just take the MTR a few stops on HK Island, walk for 10 minutes and you are in the middle of a beautiful scenery. Mountains, lakes, and dense vegetation. HK has many trails, so you won’t get lost easily (at least not on HK Island, the New Territories are different).

This is something I definitively miss in my current hometown: Shanghai is a great city to do business, have good food, go out and live a pretty decent life, but there is just no nature. Even after driving for one or two hours you are still surrounded by houses, factories and roads. This gets on my nerves sometimes, and that’s why it’s good to travel a bit every now and then!

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Bund tourist tunnel to close?

I wrote before about the Shanghai tourist tunnel, the somewhat tacky tourist atrraction that takes you from Puxi to Pudong in a small carriage surrounded by sounds and lights.

It seems that not enough people are using this means of transportation, not completely unlogical considering the current entrance price of RMB 30 one-way. So a plan has been developed to turn the attraction into a normal means of commuting. Of course, this means the price would have to be reduced drastically.

I think this is smart, because there are no efficient ways of crossing the river from the Bund to Pudong. The ferries land too far from the main attractions in Pudong (although there is a ferry landing next to the river promenade – but it was never put to use as far as I know), and the subway is no alternative because there is no station close to the Bund. So the only current option is finding a taxi and crossing through the crowded car tunnel.

If this plan indeed becomes reality I hope they will keep the current display of lights and sounds!