I believe that HTML5 will become the new standard for online games, especially for games that you play on a mobile device. No more need to download apps, but play them directly in your browser. And also no more wars between Apple and Flash, because HTML5 can be played in a browser on any device, even on an iPhone or iPad.
Spil Games, which has grown into the world’s largest online casual gaming company, believes HTML5 will be the future standard and has decided to put all its efforts behind it. Today we launched HTML5 mobile game sites on all our portals, except for our sites in China and Japan that will follow in September. This means that if you have an Android or iPhone and visit one of our sites (for example www.agame.com) you will see our HTML5 gaming portal in your mobile browser. Spil Games also organizes a HTML5 developer contest with a total of USD 50,000 in prizes for the best HTML5 games, for details see www.html5contest.com
Below the picture is the press release that we are sending out right now:
HILVERSUM, THE NETHERLANDS, August 31, 2010 — Today, the potential of HTML5 for mobile gaming becomes a reality. SPIL GAMES, the world’s largest online casual gaming company unveils mobile versions of its gaming websites frequented by 130 million unique visitors every month. This means that consumers can enjoy their favorite game environment just as easily on their mobile devices as they do on their computers. Additionally, SPIL GAMES is launching a contest offering HTML5 developers prizes totaling $50,000 for the best HTML5 games.
Mobile gaming has never been as popular as it is today, due to the massive adoption of touchscreen mobile devices, such as those using the iOS and Android operating systems. However, unlocking the full potential of mobile gaming for both developers and end users has been hampered by different protocols, operating systems, and platform-approval processes within the mobile world.
HTML5 will free up developers by saving them the time and money they currently lose modifying games for different mobile platforms. Thanks to HTML5’s open standard, developers only have to develop a game once, and it can be easily deployed on all devices with browsers supporting HTML5, such as PCs, iPads, iPhones and Google phones.
The openness of HTML5 will also be a real game changer for the mobile gaming user experience. Players will no longer be forced to download a game from app stores. They will be able to instantly play games through their mobile browser whenever and on whichever mobile platform they choose, without any installation hassles.
HTML5 Mobile Sites:
Central to SPIL GAMES’ endorsement of HTML5 is the launch of its new mobile sites, available today. For the first time, a user who owns a mobile device with a browser supporting HTML5 (iOS and Android devices from version 2.0) can go to any of SPIL GAMES’ 41 game websites (www.gamesgames.com, www.agame.com, www.girlsgogames.com) and be automatically rerouted to its dedicated mobile version.
HTML5 Developer Contest:
As part of its commitment to HTML5, SPIL GAMES is inviting game developers to bring HTML5-based games to market through a contest. The contest boasts a total prize pot of $50,000, and winning games will be featured on all SPIL GAMES’ mobile sites. The contest will run for six months, and each month SPIL GAMES will select new games to be awarded. Developers can submit their games and find all related information at www.html5contest.com.
“Openness is at the core of everything we do, which is why HTML5 fits so well with our company mission to unite the world in play,” said Peter Driessen, CEO of SPIL GAMES. “We are aware that HTML5 is still at an early stage, but already developers can use it to make great games, and we are confident that the industry will quickly embrace it. Within three years, we expect HTML5 to be the standard in gaming devices.”


























A Dutch entrepreneur in Shanghai, over 10 years in China. CEO of Spil Games Asia, co-founder of Tudou.com and angel investor in Chinese start-ups. Married to Grace, with whom I have a son (Scott) and a daughter (Elaine). You can reach me at marcvanderchijs (at) gmail (dot) com