Last week the German ADAC and Dutch ANWB released a crash test with the new Chinese brand Brilliance, in which the car only received one out of five stars. German test results called the car extremely dangerous, and of course all the media jumped on this opportunity to show how bad the quality of Chinese cars is. I disagree with that, and was thinking about blogging about the test result. However, I did not have the time to do it at that moment, so I let it be.
But just now I finally see a positive column on the frontpage of leading Dutch online news provider nu.nl about Brilliance and the overreaction of the press. The author is Vincent van Twillert, who blogs on autoblog.nl (a weblog that is normally quite negative about everything Chinese), and who acknowledges that he also thinks the whole press reaction is over the top. He has some interesting points in his article, that I totally agree with.
He writes that this seems to be a strategic action of the German car producers lobby to make sure new competition does not stand a chance. They did this two years ago as well with the Landwind, which was supposed to have the worst crash results in 20 years. What the author does not mention (or does not know?) is that when the producer of the Landwind a few months later hired the respected German test institution TUV to repeat the test, the results suddenly were very positive. The Landwind actually passed the tests with very good marks…
I think the automotive lobby is trying to use fear to stop people from buying Chinese cars. In the long run it won’t work, but in the short run it’s very effective. Landwind never recovered from its bad test results, and Brilliance is also off to a very bad start. Even it it turns out that the Brilliance results were incorrect it is too late anyway for the brand. If I would be a consultant for the next upcoming Chinese brand, the Chery, I would advise the board do these test with an independent organization before launching in Europe. In that case you can immediately react if organizations ADAC or the ANWB are trying to trick the public again.
The nu.nl column mentions some other interesting facts. The Brilliance car is said to have the safety standard of cars that would be produced 10 years ago. So? Were all cars 10 years ago extremely dangerous? And does that mean that nobody should buy a second-hand car anymore because that would be suicidal? It’s all about price versus quality, and in this case the Brilliance is relatively cheap – just as second-hand cars are cheaper than brand-new cars. You get what you pay for.
A nice detail is that the Chrysler Voyager got the same result out of this test (done in England), but for some reason the media did not write much about this test. For me all the more reason to believe in some conspiracy theory against Chinese cars. Right now the media and car producers still win, but in a few years things will definitively change. A few months ago the last sentence of a column I wrote for Dutch car magazine Autovisie was: “I expect that in a few years it would be just as normal to drive a Geely, Great Wall or Chery as it is now to drive a Mazda, Nissan or Toyota”. I would not hesitate to write that again.



