First there was a regulation that China-produced cars should carry a name in Chinese characters. Now also companies, stores, restaurants and bars need to have a Chinese name on its signs writes the Shanghai Daily. The reason, according to an official with the Shanghai Language Works Commission “Foreign-language-only signboards will probably hamper people’s understanding and deliberately set up communication barriers for most Chinese.”
Although I understand the reasoning, I think the officials are making too big a deal out of it. There should be more pressing issues than forcing foreign companies to put Chinese signs on the wall (my companies have Chinese names on our signboards by the way, next to the English ones). But luckily the punishment is not that serious: first you get a warning, and then your name will be published on a black-list in local Chinese media. The English name or the Chinese name?