A new state regulation that goes into effect on May 1 states that all cars produced in China should put their brand name in Chinese characters on the car. Volkswagen has already been doing that in China, but Audi, BMW and Mercedes-Benz (who all produce some of their models locally now) don’t have this. It is a bit strange, if you consider that a Mercedes-Benz only puts the model name (C220, E280 etc.) on its cars, not the full name ‘Mercedes-Benz’. Now they will suddenly need to do this in China and on top of that in Chinese characters.
I predict that the car companies will obey the rule, but that the dealers will offer clients the service to take off the Chinese characters at delivery. Especially for high-end cars the customers might not like to show that they drive a locally-produced car, so most clients will likely use this service. A typical Chinese solution in which both the government and the customers are happy. Nobody looses face, and in the end nothing really changes.