Although the book is not out yet, I already look forward to reading Shaun Rein‘s upcoming publication The End of Cheap China. Shaun is a fellow Shanghai entrepreneur as founder and MD of the China Market Research Group. Next to that he is also a well-know columnist for among others CNBC, Forbes, and BusinessWeek. Although I don’t always agree with his opinion, I enjoy reading his columns and I think this book will also be a very interested read.
In “The End of Cheap China” Shaun argues that China’s days as a low cost production center are numbered, something I believe in as well. China is changing quickly into an economy with a huge middle class that wants (and can afford) to buy foreign goods, instead of only producing them for export.
A more detailed description on the Amazon site for this book:
The End of Cheap China is a fun, riveting, must-read book not only for people doing business in China but for anyone interested in understanding the forces that are changing the world.
Many Americans know China for manufacturing cheap products, thanks largely to the country’s vast supply of low-cost workers. But China is changing, and the glut of cheap labor that has made everyday low prices possible is drying up as Chinese seek not to make iPhones, but to buy them. Shaun Rein, Founder of the China Market Research Group, puts China’s continuing transformation from producer to large-scale consumer – a process that is farther along than most economists think – under the microscope, examining eight megatrends that are catalyzing change in China and posing threats to Americans’ consumption-driven way of life.
Rein takes an engaging and informative approach to examining the extraordinary changes taking place across all levels of Chinese society, talking to everyone from Chinese billionaires and senior government officials to poor migrant workers and even prostitutes and drawing on personal stories and experiences from living in China since the 1990s as well as hard economic data. Each chapter focuses on a different aspect of China’s transformation, from fast-improving Chinese companies to confident, optimistic Chinese women to the role of China’s government, and at the end breaks down key lessons for readers to take away.
The book will come out on March 27, 2012 but is now already available for pre-order at USD 12.86, an almost 50% discount on the original price. There is no ebook version (yet), I hope the publisher will make that available as well before the publication date.