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Chinese Youth And Mobile Phone Usage

Enovate, a Chinese research company focused on the Chinese youth, published an interesting infographic about the usage of mobile devices. Although I am not sure how scientifically valid their findings are, the results are worth sharing.
Some of their findings include:
– 18-22 year old people spend more time on their mobile phones than on a computer. The 23-30 year old group still uses the computer a bit more (35% vs. 31%) but when you also take tablets into account (14%), mobile also wins by far in that category.
– People would rather give up their computer than their phone
– Daily must-have content includes news, video and SNS

Conclusion: The future is mobile – now already in China, but soon also in the rest of the world!

Youth Go Mobile in China ( infographic 2011)

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