Over the past week we had a site takeover ad campaign for Miffy on game.com.cn and xiaoyouxi.cn. I wanted to share the screen shots before the campaign goes offline tonight. The whole homepage was Miffy branded during the takeover, meaning that look and feel was changed into Miffy style.
After opening the homepage you would see Miffy floating in a basket with balloons in our A1 location (left corner) with several kites on the left and right sides of the screen. Then suddenly the basket floats out of the A1 location onto the screen and also kites now start to fly over the games. Reactions from our audience were very positive, they liked the design and a lot of them clicked through to a special Miffy page on game.com.cn to play a Miffy game (the game will stay online after the campaign is over).
This was Spil Games’ first site takeover campaign in China, but because of the positive reactions we plan to do more innovative campaigns in the future. Thanks to the team at the Energize Shanghai agency and especially Rogier Bikker for working together with the Spil Games Asia team on this campaign.