This week I was checking Google for what the Dutch media had written about the opening of the Academic Year in Maastricht, when I noticed that someone had bought AdWords for my name on Google.nl (the Dutch version of Google, so not on Google.com).
The advertiser is the website of Dutch business magazine Quote, more a gossip glossy than a real business magazine, but (or maybe because of that) quite popular. I was featured twice in the magazine in a listing of successful entrepreneurs, and they seem to have bought the names of other people that were featured in their listings as well. At least, I checked it for Spil Games co-founder Bennie Eeftink, and search results for his name have a similar sponsored link.
Not sure what to think of this, but it probably works for Quote: a friend told me they have been advertising with my name for a couple of months already.