It took about 6 months longer than originally planned, but Dunkin’ Donuts will open its first store in Shanghai this week! The location: on Fuzhou Lu close to Hubei Lu, a five minute walk from People’s Square.
Yesterday I went over to take a look at the store and they almost finished their decoration. The store had a sign saying that it was not open yet, but because I could see fresh donuts on their shelves already and there were a lot of staff walking around in Dunkin’ Donuts outfits, I decided to walk in anyway. It turned out that the new staff were having a training and the donuts were there for that purpose. I asked if I could buy a donut and they said that was fine. There were no prices yet so I asked about them, but they told me I would get my donut for free! Well, that’s a nice service.
I was not allowed to take pictures inside (do I look like a spy or so?), but the store is very similar to a regular Dunkin’ Donuts store. The main difference is that the donut names were all in Chinese, there was not even an English description (yet). So if you don’t know your Chinese characters you’ll have to guess what’s inside.
Dunkin’ Donuts used to have stores in Beijing when I just started living there around the turn of the century, but they closed down soon after that. Likely because China was not ready for this product yet, but things have changed a lot over the past years. Looking at the success of Mr. Donut in Shanghai I am quite sure Dunkin’ can be a big hit as well. The location is not the best one, but I assume they want to start with a lower cost place before moving in full scale (more shops will likely open soon).
If you’re close to People’s Square, give Dunkin’ Donuts coffee and donuts a try. The store will officially open on Friday, October 31.