Tudou.com has started encoding all its video files to the H.264 format. Tudou is the first video site worldwide that is adapting to this standard on a large scale. This is technically a very significant step, that will mean a further improvement in the user experience.
H.264 means that the images in video files will be much clearer. Especially in videos with fast moving images such as sports footage, or rich images like scenaries you will see a huge difference. Tudou can now streams clips in a quality that is similar to TV quality.
In order to watch the video’s in the H.264 format, users will have to upgrade to Flash version 9. If they have an older version they can still watch every clip in the flv format.