This Thursday Starbucks will be organizing its second annual Coffee Break event. This means that from 10 AM to 12 noon you will get a free tall coffee at all Starbucks Coffee outlets in China. I have at least 3 Starbucks Coffee outlets within a 10 minute walk from my office, so I might drop by to see how many people are willing to wait in line to get a free coffee.
The event will not be limited to China, but also takes place in the U.S., Canada, New Zealand, Australia, Thailand, Malaysia, the Philippines and Indonesia. Last year China was not included in this list yet. During the Coffee Break session you can ask questions about Starbucks coffee or its coffee brewing process. During last year’s event many stores gave away samples of their food as well.
I think this is a smart idea. I expect lots of people to blog about it, which means free publicity. Also I think that a lot of Chinese have not tried Starbucks coffee yet, and this may be a good opportunity to lure them into the stores.
The Shanghai Daily also reports about the event, but it seems the editors did not check the Starbucks website, because they report that the event will take place on Friday. So it may also be fun to stand outside Starbucks outlets in Shanghai on Friday morning and see angry customers who do not get their expected free coffee. Or did I miss another press release saying that this event will be organized one day later in China?