One of the things that Spill Group Asia does is the production of flash games for the Spill Group gaming portals worldwide. These games can easily be copied (we even encourage that), so people can put them on their own websites. This is good for us, because every game contains our logo and a link to our site. We can monitor where traffic comes from on our portals, and based on that we can estimate how often a game has been played.
I always thought our flash games would be played a few million times per month, but it turns out that I was quite a bit off in my guess. Our most popular game, Bomb It, has been played over 1 billion times already over the past 2 months. That’s huge! Note that this is not only on Spill Group’s worlwide game portals, but also on the hundreds or possibly thousands of other gaming sites that carry this game.
It was actually surprising to me that this game is so popular, because it is relatively difficult to understand and play. Maybe games that are not very easy, are the ones that people play over and over again. Another important factor is that the game is never the same when you play it, the levels are always different.