Yesterday CNNIC (China Internet Network Information Center) presented its half-yearly report about internet usage in China. Again the amount of users has grown significantly, and according to this report China now counts 123 million internet users. This is an increase of 19.4% compared to last year. Last year the growth was 18.4%, so even the growth speed is still going up. China is the second country world-wide based on internet users (number 1 is the US with 147 million users).
Because China’s population is 1.3 billion people, 123 million is not that much yet: 90% of the population is still offline. This leads to huge growth chances for internet companies. Because 82% of all internet users is younger than 35 years, entertainment is still the most important internet activity. Online gaming and watching video’s take a bigger share of the time people spend online. This is also helped by the fact that the broadband penetration increased from 45 million users last year to 77 million this year. The average Chinese spends 16.5 hours per week online (as a comparison, in Holland this is less than 5 hours per week).
Next to entertainment people also buy more products online. Of the 123 million internet users 30 million purchase goods on the internet, an increase of 50% in comparison to last year. Also internet education is getting more popular, at this moment 15 million people are doing courses online.
The report (in Chinese) can be found here.