PR and Digital Marketing Job Opening at CrossPacific Capital

Lots of ships today in Vancouver Harbour

Our fund CrossPacific Capital has a job opening for a public relations and digital marketing manager, based out of our Vancouver office.  Below are the requirements for the job, if you’re interested or want more information please contact Ms. Rui Habib at rui@xpcp.ca

Company

  • CrossPacific is an asset management and advisory firm, strategically headquartered in Vancouver, BC Canada, North America’s Gateway to Asia.
  • CrossPacific invests in Canadian and select US technology companies and creates value through cross-border business expansion into China. CrossPacific also invests in companies that would be investment targets for Chinese companies looking to expand their presence in North America.
  • CrossPacific is managed by 2 Managing Partners and 1 CFO. The team is strengthened by 2 Venture Partners, Entrepreneurs-in-Residence, and Advisors.
  • CrossPacific is expanding rapidly and we are now looking to hire a Public Relations and Digital Marketing manager for our Vancouver office.
  • The nature of our business means that potential candidates must be fluent in Mandarin Chinese (spoken and written).

Responsibilities

  • Digital Marketing
  • Managing Public Relations for portfolio companies
  • Original digital content creation
  • Translation support (Mandarin to English and vice versa)

 Required Expertise

  • 3-5 years of experience working in public relations or related social/digital marketing fields
  • Experience with mobile, online interactive and social media tools, techniques and best practices social media advertising, SEO, user analytics, blogs and email campaigns both in China and in North America
  • Experience managing a budget
  • Excellent written and oral communication skills
  • Proven knowledge of graphic design principles, layout and production of high quality print and online material
  • Eager interest in technology
  • Prior start-up experience a plus – not a requirement

Education Level

  • University level undergraduate degree from recognized university
  • Native Mandarin
  • Fluent English
  • Other languages a plus

Compensation & Perks

  • Salary negotiable
  • MSP
  • Medical and dental insurance
  • Awesome Gastown office with waterfront views, accessible by Canada Line, Expo Line, Millenium Line, and many downtown buses

CONTACT: Ms Rui Habib, rui@xpcp.ca

Mini break in Kelowna and Banff

BanffGrace’ family is visiting at the moment, so we decided to take them on a trip to Kelowna and Banff. The holiday was relatively short (we left on Thursday and came back on Tuesday), but it was totally worth it despite the long distances that we had to drive. View from Delta Grand Okanagan Resort In Kelowna we stayed at the Delta resort on Okanagan Lake, one of the nicer places in town. The kids were happy that we went back to this hotel because they like its pools, and I like it because of its location (you can walk into town and you can run along the lake right outside the hotel room). Quails' Gate Winery, Kelowna

Upon arrival in the hotel we had a drink  in the club lounge on the 9th floor, with a great view over Kelowna and the lake. After that we drove to Quails’ Gate winery for a visit. As with many of Okanagan’s wineries the vineyard is located close the lake with nice views.

Quails' Gate Winery, KelownaI played tag with the kids (they needed to get some exercise after hours in the car) and the family took pictures. We bought some wines in the shop and checked out the restaurant (a good one, but no kids allowed…) and then went back to Kelowna. Night time view from Delta Hotel in Kelowna

At night I worked a bit in the hotel room and enjoyed a bottle of Quails’ Gate rose wine with the balcony doors open. It was really warm in Kelowna (close to 40 degrees Celsius during daytime), but at night the temperatures were just perfect.

Beach & playground close to 50th Parallel WineryThe next morning we drove to Lake Country (15 min north of Kelowna) for a tour of the 50th Parallel Estate winery. We were a bit early so we first drove to Coral Beach, just down the road from the vineyard. Beach & playground close to 50th Parallel Winery

I really liked the small beach, the water was blue and super clear and there was a small playground for the kids. I could have stayed there a bit longer actually, but we made an appointment that I was looking forward to, so had to leave.

50th Parallel Estate Winery

At 50th Parallel Curtis and Sheri-Lee (the owners) were waiting for us, they had just arrived by boat with some friends. That’s a nice way to travel to work! After short introductions they showed us the ins and outs of the winery while we all enjoyed a glass of chilled Pinot Gris.

50th Parallel Estate Winery50th Parallel has a great location with its vineyards right on Okanagan Lake, meaning that in winter there is normally no snow (it can get pretty cold in the Okanagan in winter). If you would go up another 300 meters the climate would be completely different. 50th Parallel Estate Winery

The winery only started in 2011 but they now already have some award winning wines. We among others tasted their Gewürztraminer, the Chardonnay, the Rose wine and of course their Pinot Noir. I especially liked the Gewurztraminer and the Pinot Noir, I found them better than most of the Okanagan wines that I have tried over the past 2 years.

50th Parallel Estate WineryIn the caves Curtis let us try their latest, still unbottled, Pinot Noir, directly from the barrel. Really interesting to drink this new wine and to see how its color and taste are already developing. 50th Parallel Estate Winery

After almost 2 hours we left the winery and went for lunch at a nearby restaurant before driving to the Mission Hill winery in West Kelowna.

Mission Hill Winery, KelownaIn terms of architecture Mission Hill is by far the nicest winery in the Okanagan, but I am not a big fan of all of their wines (their Pinot Noirs are great though). I was a member of their wine club for a while so that I would receive their best wines every 3 months, but I decided to cancel it earlier this year. Mission Hill Winery, Kelowna

Scott and Elaine running around at Mission Hill

After 2 winery visits in a day the kids were obviously getting a bit tired, so we went back to the hotel where I went for a swim with them. On the way back we suddenly saw huge smoke clouds coming out of the mountains to the south east of Kelowna.

Forest fire close to Kelown

The first smoke from a big forest fire Turned out that a forest fire had started on the outskirts of Kelowna and that is was growing very fast in size. Many houses were evacuated and one of the 2 highways out of Kelowna was closed because of the approaching fire. I followed the news on Twitter, which is still the best way to get up to date ‘breaking’ news. The next day the fire brigade managed to contain the fire, but at the same time many other fires in British Columbia had started and parts of the province were covered in smog. Glaciers close to Banff

Saturday morning we drove from Kelowna to Banff, a long but beautiful ride through British Columbia’s interior and across the Rocky Mountains. I was aware that it was quite a distance to drive, but what I didn’t know was that most of the road would be just 2 lanes. Even Highway 1, the main highway that basically goes from the Pacific Ocean to the Atlantic is mostly a 2-lane road until the Alberta border. That, combined with several road construction sites, didn’t make for a smooth ride. However, the amazing scenery compensated for that and by late afternoon we arrived in Canmore.

View from the hotel balcony

The next morning we had planned to visit Banff national park, but the weather wasn’t great (just 20 Celsius and overcast).

Driving from the Rocky Mountains through the Alberta plains to Calgary

Therefore we decided to drive to Calgary instead, where the weather was supposed to be nicer. I had only been to Calgary once on a business trip and had not seen much of the city, so this was a good chance to check it out.

Calgary, Alberta

I was surprised to see how quiet the city was. Downtown hardly anybody walked around and the shops were virtually empty. Very different from Vancouver, even though we even find that a quiet city (after China it’s hard to consider a Western city vibrant…). I assume it’s mainly because of the recession: Alberta relies on the oil and gas industry and has some major problems because of the low oil price.

As usual I also checked out the housing prices, for the price of a small bungalow in Vancouver you can here get a huge mansion! Not that I would want to live here, especially the long, cold winters would drive me nuts.

Scott and Elaine at the river

In the afternoon we went back to Canmore where the weather had cleared up and drove the Kananaskis Trail. Highlights were the lakes along the route and a white water river with kayakers. Pretty cool to see them in action in the fast flowing river, I had never seen this before. White water kayaking on the Kananaskis Trail

Monday we spent the whole day sightseeing in Banff National Park, a huge park on the border of Alberta and British Columbia. Entrance to Banff National Park

We started off in Banff where we drove up to the hot springs and later checked out the Bow river and the golf course of the Fairmont hotel. Fairmont Hotel in Banff

After that we drove the Bow Valley Parkway to the famous Lake Louise. I had seen many pictures of the lake and the Fairmont hotel next to it, and I had high expectations. However, I was a bit disappointed to see the lake in reality. It was beautiful, but I had seen so many other beautiful lakes, mountains and glaciers over the past days that I did not find it very special.

Lake Louise

The hotel looked a bit out of place to me, without it the lake would have been much nicer. Also it was way too crowded. This is the place that everybody wants to see, so it’s probably the busiest place in the whole area.

Fairmont Lake Louise

We left Lake Louise after half an hour to drive the Icefields Parkway. This is a road through the mountains, following the Continental Divide, that connects Lake Louise with Jasper. Along the route there are many glaciers and (ice cold) lakes, it makes for a fantastic ride with lots of sightseeing places. It reminded me a bit of areas in Western Xinjiang, along the Karakoram Highway.

Bow lake & glacier

Throwing stones with Scott at Bow Lake

Among others we stopped at Bow Lake, which is probably even more beautiful than Lake Louise, with incredible colors and 2 magnificent glaciers above it. And the best thing? Hardly any other tourists!

Bow lake & glacier

Family picture at Bow Lake

The ride back went relatively easy (I was prepared for a much longer drive), and within 11 hours (incl. several stops) we were back home in Vancouver. Kelowna to Canmore

There are tons of wildfires in British Columbia and we saw quite some areas with thick smog. But luckily no fires close to the highways, so we did not have to make any detours. Vancouver is also quite smoggy because of fires on Vancouver island and north of Whistler, but not as bad as the smog that we were used to in China!

IMG_8544

Back home in Vancouver: smoggy skies because of wildfires