
A couple of weeks ago I wrote about a Chinese commercial for a board game that supplied the players with orange pants. It turns out these pants are so-called Leeuwenhosen from Bavaria beer, for Dutch soccer fans. During a walk through the city I spotted the game (and the pants) at several places already. Thanks for this unexpected support for the Dutch team


A Dutch entrepreneur in Shanghai, over 10 years in China. CEO of Spil Games Asia, co-founder of Tudou.com and angel investor in Chinese start-ups. Married to Grace, with whom I have a son (Scott) and a daugher (Elaine). You can reach me at marcvanderchijs (at) gmail (dot) com