This post has actually nothing to do with China, but a friend of mine forwarded this BMW ad and I found it so good that I decided to put it on my blog. The print ad itself is from Greece and is already 2 years old, but I had not seen it before. It actually caused quite a commotion among American women bloggers at that time, who were offended by it. I personally think they were taking the ad too serious and also didn’t take into account the big cultural difference between the US and Greece. I don’t think BMW Greece would mind the controversy, it’s always good if people talk about your advertising campaign!

A Dutch entrepreneur in Shanghai, over 10 years in China. CEO of Spil Games Asia, co-founder of Tudou.com and angel investor in Chinese start-ups. Married to Grace, with whom I have a son (Scott) and a daugher (Elaine). You can reach me at marcvanderchijs (at) gmail (dot) com
One Response to “Great ad for used BMW cars”
I agree. That’s why I choose to live in Europe and not in my native PC Canada. Thank goodness some people know how to make light of life.