This post has actually nothing to do with China, but a friend of mine forwarded this BMW ad and I found it so good that I decided to put it on my blog. The print ad itself is from Greece and is already 2 years old, but I had not seen it before. It actually caused quite a commotion among American women bloggers at that time, who were offended by it. I personally think they were taking the ad too serious and also didn’t take into account the big cultural difference between the US and Greece. I don’t think BMW Greece would mind the controversy, it’s always good if people talk about your advertising campaign!
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I am a Dutch entrepreneur in Shanghai who has lived and worked over 12 years in China. Co-founder of among others Tudou.com and unitedstyles.com, advisor to Spil Games for which I set up and led the Asian operation (2006-2011), and angel investor in Chinese Internet and tech start-ups. Married to Grace, with whom I have a son (Scott) and a daughter (Elaine). These are my personal views and do not necessarily represent the companies I am involved with. You can reach me at marcvanderchijs (at) gmail (dot) com
2 Responses to “Great ad for used BMW cars”
I agree. That’s why I choose to live in Europe and not in my native PC Canada. Thank goodness some people know how to make light of life.
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