
Today it’s 5.12 and it’s exactly one year ago that a huge earthquake hit Sichuan province. Last year most entertainment websites, including Tudou, game.com.cn and xiaoyouxi.com, shut down for 3 days because of the national mourning. Today you will see that many sites on the Chinese Internet changed their look as well. Tudou for example did not show any ads on its homepage during most of the day and the homepage had a different look and feel – only black and white with some Tudou orange.
Last year Tudou had the first video of the earthquake on the site, shot during the earthquake. The person uploaded it to Tudou immediately after the earth stopped shaking. The film was viewed over 5 million times and the guy who made it won one of the Tudou Video Awards this year because of his reporting. In total there are now about 30,000 films on Tudou about the 5.12 earthquake, and as a reminder of what happened to everybody we put them all together here.
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I am a Dutch entrepreneur in Shanghai who has lived and worked over 12 years in China. Co-founder of among others Tudou.com and unitedstyles.com, advisor to Spil Games for which I set up and led the Asian operation (2006-2011), and angel investor in Chinese Internet and tech start-ups. Married to Grace, with whom I have a son (Scott) and a daughter (Elaine). These are my personal views and do not necessarily represent the companies I am involved with. You can reach me at marcvanderchijs (at) gmail (dot) com