Comments on: New business models for newspapers http://www.marc.cn/2009/05/new-business-models-for-newspapers.html Marc van der Chijs' Mon, 06 Feb 2012 06:48:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Alexey Patsko http://www.marc.cn/2009/05/new-business-models-for-newspapers.html/comment-page-1#comment-2142 Alexey Patsko Mon, 11 May 2009 13:46:00 +0000 http://mirrin.nl/?p=1028#comment-2142 there was another interesting view on the same problem - it is not the content which we do not want to pay for any more, but rather the bundle. <br /><br />http://jenslapinski.wordpress.com/2009/05/06/news-without-editors/<br /><br />The solution (along with micro-payments) may help but most likely wont save the industry. It has to change to survive with less money & advertising $$ spread over much bigger inventory. <br /><br />Alex<br />www.myvocal.com there was another interesting view on the same problem – it is not the content which we do not want to pay for any more, but rather the bundle.

http://jenslapinski.wordpress.com/2009/05/06/news-without-editors/

The solution (along with micro-payments) may help but most likely wont save the industry. It has to change to survive with less money & advertising $$ spread over much bigger inventory.

Alex
http://www.myvocal.com

]]> By: Marc van der Chijs http://www.marc.cn/2009/05/new-business-models-for-newspapers.html/comment-page-1#comment-2141 Marc van der Chijs Mon, 11 May 2009 02:27:00 +0000 http://mirrin.nl/?p=1028#comment-2141 @Fons The newspaper industry knows it will die if it does not reinvent itself, and therefore it may be willing to change. If someone can pull it off it will be Rupert Murdoch, because he owns so many media properties.<br /><br />@Nicolas Thanks for the link. Mark Cuban focuses too much on the current newspaper model (with physically delivered paper newspapers). That may work for the next year or 2, but not for the next decade or 2. I agree with him that what makes Amazon successful is their easy payment options, and that media companies should learn from this. But it won't save them. @Fons The newspaper industry knows it will die if it does not reinvent itself, and therefore it may be willing to change. If someone can pull it off it will be Rupert Murdoch, because he owns so many media properties.

@Nicolas Thanks for the link. Mark Cuban focuses too much on the current newspaper model (with physically delivered paper newspapers). That may work for the next year or 2, but not for the next decade or 2. I agree with him that what makes Amazon successful is their easy payment options, and that media companies should learn from this. But it won’t save them.

]]> By: NicolasZ http://www.marc.cn/2009/05/new-business-models-for-newspapers.html/comment-page-1#comment-2140 NicolasZ Mon, 11 May 2009 01:41:00 +0000 http://mirrin.nl/?p=1028#comment-2140 Marc,<br /><br />Mark Cuban had a post along the same lines - but going even further outside the box. http://blogmaverick.com/2009/04/26/1269/<br /><br />There were some really interesting ideas in this, all going back to the fact that newspapers have a fundamental advantage over new media in terms of name recognition and trust. And they should be leveraging this to enter other fields.<br /><br />Enjoy Marc,

Mark Cuban had a post along the same lines – but going even further outside the box. http://blogmaverick.com/2009/04/26/1269/

There were some really interesting ideas in this, all going back to the fact that newspapers have a fundamental advantage over new media in terms of name recognition and trust. And they should be leveraging this to enter other fields.

Enjoy

]]> By: Fons Tuinstra http://www.marc.cn/2009/05/new-business-models-for-newspapers.html/comment-page-1#comment-2139 Fons Tuinstra Sun, 10 May 2009 16:15:00 +0000 http://mirrin.nl/?p=1028#comment-2139 I do not think that people in the newspaper industry will not be able with a life-saving solution, not because they are not smart enough, but because there are so many interests at stake. They will only change, when it is too late.<br />The only solution I see at this stage, looking at my own searching behavior, is not any subscription model. On an average day I might visit dozens of different newspapers and anything that smells like a subscription turns me off. Not only because of the money involved, but all these registration systems you might use once in your life!<br />What would help if they would develop a payment system that would match my searching habits: a very small payment you can do in one click to give you access to articles that go beyond the average AP dispatches, articles that add value. But that only works when it is simple and an industry-broad solution. No subscription to the Alaska Times, but a 10 cent payment for the article I want to read today.<br />But that might be too difficult for this traditional industry. I do not think that people in the newspaper industry will not be able with a life-saving solution, not because they are not smart enough, but because there are so many interests at stake. They will only change, when it is too late.
The only solution I see at this stage, looking at my own searching behavior, is not any subscription model. On an average day I might visit dozens of different newspapers and anything that smells like a subscription turns me off. Not only because of the money involved, but all these registration systems you might use once in your life!
What would help if they would develop a payment system that would match my searching habits: a very small payment you can do in one click to give you access to articles that go beyond the average AP dispatches, articles that add value. But that only works when it is simple and an industry-broad solution. No subscription to the Alaska Times, but a 10 cent payment for the article I want to read today.
But that might be too difficult for this traditional industry.

]]>