Comments on: China Mobile launches ringback tones advertising http://www.marc.cn/2008/07/china-mobile-launches-ringback-tones.html Marc van der Chijs' Mon, 06 Feb 2012 06:48:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Marc van der Chijs http://www.marc.cn/2008/07/china-mobile-launches-ringback-tones.html/comment-page-1#comment-1662 Marc van der Chijs Sun, 13 Jul 2008 16:07:00 +0000 http://mirrin.nl/?p=882#comment-1662 Relevancy is one of the most important things in advertising, therefore targeting is so important. You can do that for example with the profiles of your users, or by looking at what the clip is about (a clip about babies has a different viewer profile than a car racing clip for example). For online games we can do something similar based on the kind of game people play. Cannot give more details here, but rest assured that this is an important issue for all big websites and that advertisers are also asking for it. Relevancy is one of the most important things in advertising, therefore targeting is so important. You can do that for example with the profiles of your users, or by looking at what the clip is about (a clip about babies has a different viewer profile than a car racing clip for example). For online games we can do something similar based on the kind of game people play. Cannot give more details here, but rest assured that this is an important issue for all big websites and that advertisers are also asking for it.

]]> By: Thijs (Shenzhen) http://www.marc.cn/2008/07/china-mobile-launches-ringback-tones.html/comment-page-1#comment-1661 Thijs (Shenzhen) Sun, 13 Jul 2008 13:06:00 +0000 http://mirrin.nl/?p=882#comment-1661 @marc; I think pre-roll ads (and other kinds of ads like on the side of the videoplayer) are indeed most appropriate for China. I think it's hard to convince people to pay for stuff that was free before. <br/><br/>A while ago I read the opinion that commercials by themselves are not annoying, only non-relevant commercials are annoying. So perhaps if you could make the advertisements relevant to the viewer (and to the video), the approval ratings will go up? I'm interested in relevancy/recommendations from a technical perspective. Interesting challenges here! @marc; I think pre-roll ads (and other kinds of ads like on the side of the videoplayer) are indeed most appropriate for China. I think it’s hard to convince people to pay for stuff that was free before.

A while ago I read the opinion that commercials by themselves are not annoying, only non-relevant commercials are annoying. So perhaps if you could make the advertisements relevant to the viewer (and to the video), the approval ratings will go up? I’m interested in relevancy/recommendations from a technical perspective. Interesting challenges here!

]]> By: Chris http://www.marc.cn/2008/07/china-mobile-launches-ringback-tones.html/comment-page-1#comment-1660 Chris Sun, 13 Jul 2008 07:11:00 +0000 http://mirrin.nl/?p=882#comment-1660 Wow, is there any where else left to advertise? Wow, is there any where else left to advertise?

]]> By: Marc van der Chijs http://www.marc.cn/2008/07/china-mobile-launches-ringback-tones.html/comment-page-1#comment-1659 Marc van der Chijs Sun, 13 Jul 2008 03:08:00 +0000 http://mirrin.nl/?p=882#comment-1659 True, it would have been nice if it had been my idea :-). <br/>With regards to banners and pre-rolls, would you prefer a model where you could choose to pay so you would not see ads? It is something I have thought about, but in China people prefer to see ads in order to get free content (because most people have time, but no money). True, it would have been nice if it had been my idea :-) .
With regards to banners and pre-rolls, would you prefer a model where you could choose to pay so you would not see ads? It is something I have thought about, but in China people prefer to see ads in order to get free content (because most people have time, but no money).

]]> By: Thijs (Shenzhen) http://www.marc.cn/2008/07/china-mobile-launches-ringback-tones.html/comment-page-1#comment-1658 Thijs (Shenzhen) Sat, 12 Jul 2008 15:33:00 +0000 http://mirrin.nl/?p=882#comment-1658 Haha Marc, you have to admit you wish you had thought of it ;) I think this is quite a creative revenue-sharing model. <br/>Personally I dislike all kinds of advertising; it's mind-numbing, but it's a part of life and I have learned to ignore it. Be it pre-roll ads before videos, banners on websites or in the subway, you cannot avoid it and it only becomes more and more. Haha Marc, you have to admit you wish you had thought of it ;) I think this is quite a creative revenue-sharing model.
Personally I dislike all kinds of advertising; it’s mind-numbing, but it’s a part of life and I have learned to ignore it. Be it pre-roll ads before videos, banners on websites or in the subway, you cannot avoid it and it only becomes more and more.

]]> By: Olivier http://www.marc.cn/2008/07/china-mobile-launches-ringback-tones.html/comment-page-1#comment-1657 Olivier Sat, 12 Jul 2008 10:58:00 +0000 http://mirrin.nl/?p=882#comment-1657 Hi Marc<br/>You might look at Imagiin.com, a permission based Advertising-ondemand platform...!<br/>Olivier Hi Marc
You might look at Imagiin.com, a permission based Advertising-ondemand platform…!
Olivier

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