One of the things that Spill Group Asia does is the production of flash games for the Spill Group gaming portals worldwide. These games can easily be copied (we even encourage that), so people can put them on their own websites. This is good for us, because every game contains our logo and a link to our site. We can monitor where traffic comes from on our portals, and based on that we can estimate how often a game has been played.
I always thought our flash games would be played a few million times per month, but it turns out that I was quite a bit off in my guess. Our most popular game, Bomb It, has been played over 1 billion times already over the past 2 months. That’s huge! Note that this is not only on Spill Group’s worlwide game portals, but also on the hundreds or possibly thousands of other gaming sites that carry this game.
It was actually surprising to me that this game is so popular, because it is relatively difficult to understand and play. Maybe games that are not very easy, are the ones that people play over and over again. Another important factor is that the game is never the same when you play it, the levels are always different.
If you want to try it, you can be play it here on our servers in China, or here in an English version.
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I am a Dutch entrepreneur in Shanghai who has lived and worked over 12 years in China. Co-founder of among others Tudou.com and unitedstyles.com, advisor to Spil Games for which I set up and led the Asian operation (2006-2011), and angel investor in Chinese Internet and tech start-ups. Married to Grace, with whom I have a son (Scott) and a daughter (Elaine). These are my personal views and do not necessarily represent the companies I am involved with. You can reach me at marcvanderchijs (at) gmail (dot) com
No Responses to “Bomb It – one billion times played!”
Dear Marc van der Chijs,
I am a regular reader of your weblog. Congrats! It
@ Eleni: Thanks for you message, I will contact you by email.
Hi Marc: I found this site maybe interesting for you:
http://games-daily.blogspot.com/
Regards,
Ad
(My wife and I, met you the other day at the opening of Hugo’s)
@Ad: thanks for the link, an interesting blog to follow to keep up with the latest games. Thanks!
(I remember who you are of course)
Hi Marc,
my mum read in the German Stuttgarter Zeitung that a Chinese guy died after playing non-stop internet games for a couple of days during Chinese New Year.
Did you hear that? I hope he did not drop dead playing on your site…
Hi Suzie, I read it as well. The media reports did not mention what he was playing at the time, but likely it was World of Warcraft or another MMORPG. Our site’s games are less addictive (I hope). Main reason he died is likely his weight, being 150 kg is not very healthy especially when you do nothing else than playing games.